What’s going on with Highway 407’s loyalty points program?

In November, Highway 407 ETR announced that it would be introducing a loyalty program where drivers could earn and redeem points.

When announcing changes to toll rates and fees, Highway 407 ETR also said that drivers will see the launch of the program in 2026.

“Building on its commitment to deliver value for customers, 407 ETR will also launch a new loyalty program in 2026,” a November press release said.

“Drivers will be able to earn and redeem points on their trips — right from the 407 ETR mobile app.”

At the time, a spokesperson told INsauga.com that customers will be able to redeem points for free travel on the highway. It will all be done through the 407 ETR app, they said.

“Stay tuned for more details about this program in the new year,” the spokesperson added.

“In the meantime, create a My Account and download the app to be the first to know.”

In February, INsauga.com followed up with 407 ETR to see if there was an update on the program and when it may be rolled out.

At the time, a spokesperson said they didn’t have additional information to share, but said more details would be released in the Spring.

There’s just over three weeks left of Spring before Summer officially arrives on June 21.

INsauga.com contacted 407 ETR to see if there are more details, but it appears drivers still have to wait to learn when they will be able to save some money with the program.

“At this point we don’t have any additional information to share,” a 407 ETR spokesperson said again on Wednesday.

“We appreciate your interest in this program, and will make sure that you are the first to know when we have more information.”

It remains to be seen how exactly the points program will work and when it will launch. But what’s clear is that it will allow for some free trips.

In the meantime, Highway 407 ETR has expanded its driving offers, which cover all tolls, camera charges and account fees.

The company said that it plans to send at least 1.8 million drivers an offer each month.

To be eligible, a customer needs a My Account with no past due balance.

Customers can check their account to see if they’ve received an offer.

Lead image via Google Street View