What Do You Think of the Hershey Centre’s New Name?
Sometimes, change is inevitable—especially when it comes it iconic stadiums.
Many moons ago, Toronto's beloved Skydome took on a brand new moniker. Many years later, the Molson Amphitheatre fell for another beer brand.
And now, a well-known sporting complex in our neck of the woods is getting a brand new name.
The Hershey Centre, a multi-purpose sports arena and entertainment venue, will undergo a name change just shy of its 20th anniversary, as Hershey Canada Inc. decided not to renew the naming rights agreement set to expire on June 30, 2018.
The complex will become the Paramount Fine Foods Centre on July 1—the same day Canada celebrates its 151st birthday.
"We're truly looking forward to this next chapter in one of our city's most cherished landmarks," said Mayor Bonnie Crombie. "The Paramount Fine Foods Centre will continue to be an important hub for entertainment and celebration in our community; bringing together spectators and participants to enjoy a wide range of world-class entertainment, sports, family events and more!"
Earlier this year, the city announced the new agreement for naming rights and food services with Paramount Fine Foods, which includes the spectator arena, community ice rinks, fieldhouse and outdoor sport fields.
The entire complex will now be known as Paramount Fine Foods Centre.
"Not only is it home to the Mississauga Steelheads and Raptors 905, but it also hosts so many of Mississauga's great events like Carassauga, and is used by our amateur athletes all year round," said Paul Mitcham, commissioner, community services for the City of Mississauga.
"We're so grateful to Paramount Fine Foods in recognizing the venue's importance to our residents and for making a significant investment in our community."
The city says new signage and enhancements reflecting the new name and partnership are underway. They will continue over the summer.
If you want to hit the arena soon, note that some of the events coming to Paramount Fine Foods Centre this summer include the Royal Canadian Family Circus, Camp 905, Classics & Rods Review Show 2018 and the Duke University Basketball Canada Tour.