Renowned Beauty Brand Bringing Innovative New Store to Mississauga
One of the world’s best known (and most original) natural beauty brands has been serving customers in Mississauga and beyond for decades—but it’s about to bring shoppers an exciting new experience in the form of its newest flagship store at Square One.
On Nov. 15, The Body Shop—which has been briefly closed for renovations—will be officially reopening as the brand’s latest Canadian flagship store and it’ll be welcoming shoppers with an exciting grand opening event filled with exceptional giveaways, music and food.
“It’s the newest flagship for The Body Shop; the first of this concept in North America and only the fourth globally,” says Jayme Jenkins, VP of Marketing and Corporate Responsibility, The Body Shop Canada.
As for what the store will look and feel like, the rejuvenated shop will boast a striking, nature-inspired interior and a focus on personalized service—something that will be welcomed by the shoppers who have always loved the bustling and busy Square One location.
“Square One Mississauga is one of our top five stores nationally and there’s a vibrant community in the Mississauga area,” says Jenkins. “We wanted to offer them the latest design and brand experience."
When customers enter the store, they will be able to consult with skincare and makeup experts; either on the fly, or by sitting down for a personalized consultation.
“There will be a makeup bar and a skincare bar,” says Jenkins, discussing the fixtures. “The store is the perfect blend of old and new. Modern digital elements sit alongside throwback pieces referencing the first The Body Shop that was built in 1976 in Brighton, U.K.”
The store has been months in the making and staff are excited to welcome customers back in with an exciting grand opening event.
“Nov. 15 is the grand opening and the first 100 customers through our doors will receive a free full-size body butter ($22 value) that can be personalized on site with their name on it,” says Jenkins, adding that exclusive offers for Love Your Body Club members (40% off storewide, including gifts!) will be available all day. Customers can sign up for a free membership in store.
“In the evening from 5:00 p.m. to 9:00 p.m., we’re hosting a grand opening party featuring DJ Lissa Monet, appetizers and swag bags,” she says.
The store will remain open to shoppers and all the deals will still apply.
Those who are already in the holiday spirit should also note that they can do some festive shopping, as the brand’s Christmas line—including its famous beauty advent calendars—launched on Nov. 6.
And the perks don’t just end there.
The brand that’s always been known for its love of and advocacy for animals will be the brand partner for pet photos with Santa at Square One on Sunday, Nov 19 from 7:30-9pm.
The first 100 people who come to that event will also receive a free customized body butter and lots of ‘FOREVER AGAINST ANIMAL TESTING’ swag for them and their pets.
Attendees can also take the opportunity to stand up for all animals in Canada.
“We have a petition to ban animal testing in cosmetics, in Canada and globally, so attendees can sign it at the pet photos with Santa, or at any time in our stores,” says Jenkins. “We’ve collected over 350,000 signatures so far in Canada, the most of any market globally. Canadians are passionate about animal welfare.”