Tim Hortons, Justin Bieber team up for Biebs Brew in Oakville, Canadian locations
Published May 17, 2022 at 12:58 pm
Timbiebs were a major hit in Oakville and Canadian Tim Hortons restaurants and now Justin Bieber has teamed up with once again with the popular coffee chain for Biebs Brew.
The all-new French vanilla-flavoured chilled coffee will be launched at Tim’s locations across Canada and the United States on June 6.
The first marketing collaboration between the Canadian singer and the restaurant of Timbiebs proved a massive hit and were so popular Tim Hortons is bringing the Timbits back in the United States and Canada for a limited time.
Tims restaurants in Canada will also have a limited-edition, stainless steel Biebs Brew tumbler – co-created with Bieber – available for guests to purchase starting on June 6.
“We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Bieber in a statement. “Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
— Tim Hortons (@TimHortons) May 17, 2022
Bieber’s latest Tims-inspired creation puts a new twist on the iconic brand’s brewed coffee.
The singer and songwriter revealed during product brainstorms that he prefers his coffee on ice and the result was a new flavour of Tim Hortons Cold Brew.
The new Biebs Brew, says Tim Hortons, is made of 100 per cent ethically sourced premium Arabica beans and is slowly cold steeped for 16 hours to enhance the bold and smooth flavour.
“Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavouring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavour to go with our Cold Brew,” said Tim Hortons in its release.
“Biebs Brew is the perfect blend of those two beloved Tims flavours.
All three Timbiebs flavours of Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours will be available beginning June 6.
Select Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin.
“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand.
“His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”
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