Help available for Burlington businesses that want to enhance their digital presence


Published July 14, 2022 at 2:56 pm

A grant of more than $70,000 will help Burlington small businesses that are looking to transform their online presence.

Burlington Economic Development received more than $77,000 from the Digital Main Street program for a two-year Digital Service Squad program, which provides small business owners with the tools and support needed to digitally transform their businesses.

“Supporting small business was a core priority for us during the COVID-19 pandemic, and we are proud to have supported more than 430 Burlington businesses through the Digital Main Street program,” said Anita Cassidy, executive director, Burlington Economic Development.

“We are thrilled to see the program continue in Burlington at TechPlace and look forward to connecting with even more businesses that will benefit from this innovative and much-needed program.”

Digital Service Squads (DSS) are the cornerstone of Digital Main Street (DMS), with trained specialists who meet with brick-and-mortar small businesses, at no cost, to help them complete an online assessment and to introduce them to online training modules designed to build their digital knowledge and skills.

This one-on-one DSS assistance includes support for basic website setup, Google Business Profiles, social media presence, and much more. Squad members are also trained to help qualified small businesses with the development of their Digital Transformation Plan and then with the application process for a $2,500 Digital Transformation Grant. Applications for this program are now being accepted.

“Small businesses are innovative and entrepreneurial, but often lack the resources to respond to change, be resilient, yet flexible,” said Kay Matthews, executive director, OBIAA. “The Digital Main Street program’s resources, grants, training, and Digital Service Squad assistance provide the means for more small businesses in communities across Burlington to adopt innovative ways, create new revenue streams, expand their markets, and face the future with optimism and confidence.”

The Burlington squad will be facilitated by TechPlace, a Burlington Economic Development-led innovation centre focused on supporting the growth of innovation and entrepreneurship in Burlington.

Squad specialist Ana Claudia Nobrega will be available starting July 25 for in-person and virtual sessions. Businesses interested in learning more about the program and eligibility requirements for the Digital Transformation Grant are encouraged to contact [email protected].

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