Hamilton kicks off Pride month with new rainbow crosswalk intersection


Published June 1, 2023 at 1:28 pm

Photo by Christie McLardie

In celebration of Pride month, Hamilton has its new long-awaited Pride crosswalk intersection located at King William St. and  Ferguson Ave. N. That will be revealed at 5:30 p.m. today (Jun 1).

The installation of the Pride crosswalk intersection is a significant step towards fostering inclusivity within the Village BIA (Downtown Hamilton Business Improvement Area), said Susie Braithwaite, Executive Director of the International Village, as she expressed their commitment to creating a welcoming community for all.

“We are building a village where everyone belongs.”

“That’s why we’re so proud to unveil our long-awaited Pride Crosswalk Intersection as part of our commitment to the 2SLGBTQIA+ community,” she added.

This project is a part of the ‘My Main Street’ initiative, a two-year, $23.25 million funding commitment from the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). And was implemented in collaboration with the Canadian Urban Institute (CUI) and the Economic Developers Council of Ontario (EDCO).

Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario, emphasized the government’s dedication to investing in inclusive communities.

“As we celebrate Pride Month, projects like these will create more vibrant neighbourhoods for Canadians and their families to call home,” said Minister Tassi.

To mark this milestone, businesses and community members are invited to participate in a ‘rainbow ribbon’ cutting ceremony, followed by House of Adam and Steve’s drag performances.

The organizers hope that the Pride crosswalk intersection will serve as a powerful symbol, instantly conveying that everyone is welcome and that their identities will be respected, validated, and celebrated.

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