World premiere of the Dr. Seuss Experience opens in Square One in Mississauga


Published October 18, 2019 at 9:24 pm


If you love both Dr. Seuss and Square One (and who doesn’t?), you should be thrilled to hear that it opens on Saturday October 26, 2019 and tickets for the highly-anticipated The Dr. Seuss Experience are now available.

A few weeks ago, we found out that Square One in Mississauga is getting its very own immersive exhibit—one that will appeal to the same people who lined up in droves to see Yayoi Kusama’s Infinity Mirrors exhibit at the Art Gallery of Ontario.

And this one will be all about the creations of beloved author, Dr. Seuss.

Earlier this fall, Kilburn Live announced that it’s partnering with Dr. Seuss Enterprises to create The Dr. Seuss Experience, an imaginative, interactive and immersive touring experience that’s intended for viewers of all ages.

The substantial 15,000 sq. foot experience will allow attendees to journey through the legendary world of Dr. Seuss.

The exhibit is taking shape at 199 Rathburn Rd., across from the main shopping centre in the old Sport Chek location.

“It’s a pleasure to pull back the curtain a little bit more and reveal exactly what guests can expect when they step into the world of Theodor Seuss Geisel in a way never before imagined,” says Mark Manuel, CEO of Kilburn Live. “I think our guests will truly enjoy the visually stunning way we’ve created fun-filled activities for the whole family that, at their core, celebrate the power of reading and the value of imagination.”

The Dr. Seuss Experience will feature interactive elements from Oh, The Places You’ll Go!, The Lorax and Horton Hears a Who, as well as newly announced speciality rooms dedicated to The Sneetches and How the Grinch Stole Christmas.

The rooms are designed around key scenes and characters from each of the books.

What can you expect to see in the rooms?


Acting as the central hub of the Experience, this fantastical maze constructed from thousands of colourful balloons will guide the way for visitors. Guests wander through the dizzying display as they venture to and from each room.


The Sneetches have left their Beaches and found themselves in this special room. Here, countless Sneetches and mirrors on all sides create a visually stunning, endless sea of Sneetches surrounding guests.


“A person’s a person no matter how small”, as guests will discover in a room full of clovers creating a beautiful tableau. Guests must be extra quiet and listen very closely to find the special clover from which the Who’s are calling out for help!


A seasonal room dedicated to Dr. Seuss’s favourite Christmas character will feature surprise activities designed to help guests embrace the holiday season.


Pay the Onceler, or not, guests will be guided into two completely different worlds based on the choices they make. Whether you enter a Truffula tree forest or a less vibrant place is solely up to you.

“At Oxford, we’re continually focused on the customer experience, so we’re incredibly proud to be hosting the world premiere of The Dr. Seuss Experience at Square One,” added Bradley Jones, head of retail at Oxford Properties. “It’s the perfect example of the innovative entertainment options we’re rolling out across our malls to create true memorable experiences for our customers that simply can’t be created online.”

The tour will travel to multiple cities across North America and as it expands, guests can expect new interactive additions based on different books.

For those who are not aware, Theodor Seuss Geisel is one of the most beloved children’s book authors of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children.

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