Whitby looking to residents, business leaders to guide its future

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Published June 16, 2021 at 2:11 pm


The Town of Whitby is looking to local business leaders to develop an economic strategy to guide the Town through the next five years.

But the future of the downtown is in the hands of its residents, as Whitby Council wants public feedback during the latest phase of its Downtown Whitby Secondary Plan.

Planning for the development of the Economic Development Strategy began in March 2021 and staff have brought together people from the Business Advisory Centre of Durham, the Downtown Whitby Business Improvement Area, 1855 Whitby, Ontario Tech University, the Whitby Chamber of Commerce, and staff representatives from Economic Development and Planning.

The group has met twice since March and will continue to meet through the summer months.

A final Economic Development Strategy is expected to be before Council for approval on November 22.

Meanwhile, Whitby is looking to the public and community engagement to help shape the downtown’s future.

When complete, the downtown plan will guide sustainable land use and development in the town centre to ensure the area is able to meet the needs of the community “today and in the future.”

This is the second phase of community engagement on the downtown project. Information and feedback collected during Phase 1 of the project helped shape the design of two proposed land use concept options for Downtown Whitby. Each concept included potential building heights, land uses (residential or commercial), roads, parks, and urban squares.

Now the Town wants you to do it again for Phase 2 of the project.

Residents are encouraged to complete an online survey between now and June 23 at connectwhitby.ca/DowntownSecondaryPlan.

Whitby also held a virtual open house June 10 and future community open houses will be held as the project progresses.

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