Welland wins gold medal in prestigious marketing and communication awards

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Published October 29, 2021 at 4:19 pm

When Welland created its “Welcome Back Welland” campaign last year, it was meant to guide residents and potential tourists back on track with regards to safely and carefully reopening the community during pandemic times.

What it wasn’t expected to do was win a gold medal in a prestigious competition. And yet it just did.

In this year’s MarCom Awards, up against 6,000 submissions from around the world, “Welcome Back Welland” took the gold medal to the delight of city officials.

The campaign outlined the health and safety measures installed by the city “to keep everyone safe from the spread of COVID-19 as services and facilities reopened.”

In addition, it summarizes essential information about the city’s commitment to health and safety, including the City’s safety plan, building modifications, facility capacities and rules, and proof of vaccination requirements.

“We’re committed to employee and visitor health and safety,” said City CAO Steve Zorbas. “The plan our team developed focuses on providing a safe workplace for our staff, first and foremost, as well as a safe environment for visitors, whether they are contractors, paying a bill, or enjoying a recreation program.”

The MarCom Awards are  judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communications, advertising, public relations, digital, and web professionals. The Association oversees awards and recognition programs, provides judges, and sets standards for excellence.

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