VIDEO: Watch this surreal Super Bowl ad with Brampton’s Michael Cera
Published February 12, 2024 at 11:18 am
What do a unicorn dolphin, the Super Bowl and Brampton’s Michael Cera have in common?
While that might sound like the opening of a bad joke, the punchline is a new commercial starring Brampton’s own Hollywood export in a strange new commercial aired during Sunday’s big game.
“I’m Michael Cera, and I’m pleased to announce that this is my cream,” the Brampton film star says in the Super Bowl ad spot for CeraVe Moisturizing Cream, with Cera claiming to be the namesake and creator of the moisturizing lotion.
“The truth has been hiding in plain sight – I am CeraVe.”
The strange and surreal commercial sees Cera give himself a massage with the product, asking if “human skin truly be this moisturized?” before climbing a rock face and slathering the cream on the cliff.
Things get even stranger when Cera’s reflection in a funhouse mirror becomes two strapping male models, and then has a chat with a unicorn dolphin – trading complements with the sea creature before promising “all day hydration” with “his” cream.
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“Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way,” Tom Allison, SVP & Global Head of Professional Sales and Marketing said in a release.
“Our shared name allowed for a truly authentic and playful partnership,” he said, adding that Cera was “the perfect protagonist” for the prank.
Cera grew up in Brampton before reaching fame in award-winning films like “Juno” alongside fellow Canadian actor Elliot Page.
Known for his iconic roles in “Superbad” and “Arrested Development,” Cera once again upped his Hollywood profile last summer starring as Allan in the much-anticipated “Barbie Movie.”
The Brampton actor also recently reprised his title role in “Scott Pilgrim Takes Off,” an anime based on graphic novels by Bryan Lee O’Malley which also served as the source material for the 2010 cult-classic romantic-action-comedy film.
Cera’s Super Bowl commercial has been online for less than 24 hours and has already gained over 100,000 views on YouTube on top of Sunday’s broadcast.
The Kansas City Chiefs won 25-22 against the San Francisco 49ers in Sunday’s game for Super Bowl 58 in Las Vegas.
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