Tims eliminating artificial colours, flavours, preservatives from menu items


Published April 21, 2021 at 9:35 pm

Have you noticed a difference in Tim Hortons menu recently?

The popular coffee chain announced its English muffins and biscuits are currently made without any artificial colours, flavours, or preservatives, and the company intends to expand this list to all core menu items by the end of the year.

The change is part of the Tims For Good sustainability platform, which has three main focuses—food and beverage quality, people and communities, and the planet.

“We’re on a mission to make all our menu items as craveable and delicious as we can — great food made with ingredients guests can feel good about,” Hope Bagozzi, chief marketing officer for Tim Hortons, said in a news release.

“The launch earlier this year of freshly cracked eggs for our breakfast sandwiches reflects our commitment to sourcing amazing ingredients—we only use 100 per cent Canadian Grade A large eggs—and that commitment extends to Canada’s favourite coffee, which is brewed every 20 minutes with 100 per cent premium Arabica coffee beans,” she continued.

Additionally, Tims is prioritizing supporting Canadians by sourcing key ingredients domestically as much as possible.

Currently, the company uses milk, cream, butter, cheese, eggs, and potatoes for hash browns and wedges sourced from Canadian farmers and suppliers.

insauga's Editorial Standards and Policies advertising