Tim Hortons is implementing changes to its Tims Rewards loyalty program


Tim Hortons is making changes to its popular loyalty program. 

Tims Rewards first launched in March of last year and swiftly became one of the most popular loyalty programs in the country with more than 8 million active members. 

However, as of February 26, the program will be changing to a points-based system—every eligible transaction will provide program members with 10 points. 

After accumulating a certain number of points, loyalty program members can redeem them for free items from participating Tim Hortons. 

In order to receive their rewards, loyalty members simply need to register their account by entering their email. 

Additionally, members can use the app to choose a level to earn points towards, or they can simply bank the points and use them at their leisure or save them for up to a year. 

Members who do not choose a rewards level will receive a coffee, tea or baked good after earning 70 points.

The rest of the points and the items they are worth are as follows: 

  • 50 points: hash browns, classic donuts, specialty donuts, and cookies. 
  • 70 points: brewed coffee, tea, Dream Donuts, bagels and baked goods. 
  • 100 points: hot chocolate, French vanilla, iced coffee, and wedges. 
  • 140 points: Classic Iced Capp, frozen beverages, espresso drinks, a box of 10 Timbits, yogurt, and oatmeal. 
  • 180 points: breakfast sandwiches, and soups. 
  • 220 points: BELT, farmers breakfast sandwiches, lunch sandwiches, and chili.

Further, members will have the opportunity to earn double the points from when the changes launch on February 26 until March 18, 2020. 

“We are fortunate to have the most loyal guests in Canada and we are excited to introduce the next phase of our Tims Rewards program,” Mike Hancock, Chief Operating Officer for Tim Hortons, said in a news release. 

“These changes will ultimately deliver even more valuable offers and redemption choices to our guests, to make this one of the most compelling and loved loyalty programs in the country,” he continued. 

Cover photo courtesy of @treatmyeats’ Instagram

Editor’s note: An earlier version of this article stated that users needed to link a payment card to receive rewards. Users only need to register via email. We regret the error. 

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