This real estate brokerage offers all the positive aspects of the industry without the negative
Published October 5, 2021 at 11:17 am
Housing prices have been steadily rising in Ontario, but commission fees shouldn’t rise with them – that’s the message being hammered home by New Era Real Estate, which has long called out unfair commission in the real estate industry.
The full-service brokerage wants to provide an affordable commission for sellers, which is why they charge a flat commission fee of only $5,900, rather than the standard 2.5% commission that traditional brokerages charge.
Founder John Martino says the real estate agent’s job is easier now than ever before, but many agents are raking in larger commissions simply because property values are continuing to go up.
“Why were agents able to sell a home for $250,000 at 2.5%, but now think it’s justified to charge the same 2.5% for the same amount of work – if not less – for a million-dollar home?” says Martino.
“New Era Real Estate offers everything you would expect from standard brokerages, but at a fair price.”
New Era has helped get properties sold in most of Ontario, including Toronto, Mississauga, Brampton, Orangeville, Hamilton, Niagara, Guelph, Georgetown, Oakville, Milton, Burlington, Durham, and York.
Their full service includes market analysis, professional photography of your property, a variety of selling strategies, home preparation, a robust marketing/advertising campaign, schedule showings and buyer qualification, negotiation, and more.
In addition to the more affordable commission, New Era doesn’t lock its sellers into lengthy contract commitments, and they don’t ask for any payment at all until the property has been sold and the deal closed.
As the brokerage continues to get bigger, they’re innovating new ways to make the selling process easier and more convenient.
Sellers get access to a personalized web portal that provides everything they need to know about the sale of their home: Comparable properties, showing feedback, scheduling, messaging and more, keeping sellers fully informed in real time while still having 24/7 access to their agent.
New Era’s website also features a handy tool to determine how much a property is worth and how much money can be saved when selling with New Era compared to traditional brokerages.
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