This is nutty – Niagara Falls one of eight Canadian scenic sites on hazelnut spread labels

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Published July 10, 2023 at 11:02 am

Niagara Falls Mayor Jim Diodati holds up the Niagara Falls label in Nutella's “Savour the Beauty of Canada” contest. (All Photos: Jim Diodati Twitter)

When Nutella, the hazelnut-chocolate spread that kids crave, decided to hold a contest called “Savour the Beauty of Canada,” they created eight different labels for the contest.

The Northern Lights, the Rocky Mountains, and some scenic lakes are all featured but, of course, the big favourite in these parts – and the only Ontario destination – is the Niagara Falls label.

That quickly caught the attention of Niagara Falls Mayor Jim Diodati who was happy to show it off on social media.

“Check out the sweet labels on these limited editions Niagara Falls Nutella jars! My kids confirmed the (Niagara Falls) Nutella does, in fact, taste better than the original!” said Diodati.

“As part of their ‘Savour the Beauty of Canada’ campaign, Nutella is showcasing iconic Canadian wonders like the Cabot Trail, Northern Lights and of course our Niagara Falls on jars across Canada. Love it!”

The product, which actually originated in Italy, was meant to be the European alternative to North America’s love affair with peanut butter.

Nutella is a combination of roasted hazelnuts, skim milk, and cocoa with a creamy consistency and a chocolate taste with a hint of roasted nut flavor.  Like peanut butter, it can be spread on bread, bagels, crackers or croissants and enjoyed with a glass of milk or used as a dip for slices of bananas, apples or strawberries.

It became available by import in Canada in 1968 but its popularity saw the construction of the Ferrero’s (the product’s manufacturer) plant in Brantford in 2006.

With $30,000 in prizes available in the Savour The Beauty of Canada Contest, which runs until the end of September, fans can enter HERE.


Niagara Falls is one of eight scenic Canadian sites on the Nutella label for their “Savour the Beauty of Canada” contest.

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