There Is An Immersive Activation By A Luxury Brand Happening At Square One

 

Tiffany & Co, is unveiling a new collection at an immersive activation at Square One.

The “This Is A Tiffany T” activation will be taking place now until June 16. It will be located at the Grand Rotunda by Holt Renfrew in Square One.

On April 16, Tiffany & Co. unveiled “This Is A Tiffany T,” which is an immersive activation inspired by the brand’s Tiffany T collection. It allows visitors to step into the world of Tiffany T and capture Instagram worthy pictures.

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Step into the world of This is Tiffany T. Make yourself part of the iconic T collection and snap photos at this Insta-worthy installation. @tiffanyandco . . (Level 2, near entrance 3) #TiffanyT #ThisisTiffanyT #Tiffanyandco

A post shared by SQUARE ONE (@shopsquareone) on May 17, 2019 at 6:14am PDT

The “This Is A Tiffany T” activation was first introduced at Yorkdale Mall and then travelled to Square One Shopping Centre, where it will be open during shopping centre hours from now through June 16.

Yorkdale and Square One are the only two Canadian locations to receive the activation.

The brand has also launched “Tiffany T Bar” at its Bloor Street flagship. The brand was inspired by the Tiffany T collection to introduce both ventures. Both ventures showcase Tiffany T creations in a modern, open environment, encouraging playful discovery of the collection and its endless styling possibilities.

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Turn up the volume to see what all the fuss is about. Join the #TiffanyT party in the comments below and tell us what #Tiffany means to you. #TiffanyAndCo

A post shared by Tiffany & Co. (@tiffanyandco) on Apr 28, 2019 at 5:42am PDT

Since its release in 2014, Tiffany T has become a global brand icon and symbol of style. The brand described the collection as “timeless and transcendent, the bold architectural lines of the letter T evoke strength and resilience.”