Hudson’s Bay may be in ‘shirt’ over a taboo typo in Canada

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Published July 30, 2021 at 10:47 pm


Someone at The Bay could be in shirts for forgetting to spell-check advertising copy.

While to err is human, as of Friday, the iconic Canadian retailer was using some rather blue language to describe a men’s cotton pocket T-shirt being sold on its website. The shade might have been meant to be ‘county blue’ — except the O in the adjective was missing, creating a sexist slang term. One can probably fill in the blank from there.

Generally speaking, light blue is not a colour associated with the types of aggressive, hostile and definitely difficult behaviour that can lead to that slang term being uttered.

The T-shirt is a clearance item, starting as low as $3.96 online. The Bay also carries it in the colours and hues of alloy heather, altitude blue, blue crystal, hibiscus, mimoma, rose, papple, peyte heather, salmon buff, soft navy, teal heather, tradewinds, turquoise and violet quartz.

It is also available in black and white.

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