Starbucks execs say the goal by 2025 is to create a cultural movement towards reusables by giving customers easy access to a personal or Starbucks-provided reusable cup for every visit.
Starbucks in Mississauga, Brampton and beyond to get rid of single-use paper coffee cups
Published April 18, 2022 at 1:25 pm
Starbucks coffee shops in Mississauga, Brampton and across North America are ditching their signature single-use paper beverage cups in favour of more environmentally friendly reusable mugs.
The short-term goal, according to the Seattle-based coffee giant, is to by the end of 2023 have customers use their own personal reusable cup for every Starbucks visit in Canada and the U.S.
That includes in-shop, drive-thru and mobile order and pay visits.
Starbucks executives said last month in an online statement that “…we have always looked for ways to help protect our planet.”
Michael Kobori, Starbucks chief sustainability officer, said the huge company “set a bold aspiration to become a resource positive company, to store more carbon than we emit, to eliminate waste and to conserve and replenish more freshwater than we use. This aspiration included setting ambitious 2030 targets to cut our carbon, water and waste footprints in half.”
In support of the company’s goal to reduce waste sent to landfill from stores and direct operations, Starbucks is shifting away from single-use plastics, promoting reusability and championing the use of recycled content.
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“Our Planet Positive commitment comes to life when we invite our customers to join our efforts and find ways to be more sustainable during their Starbucks experience, like choosing a reusable cup,” the company says. “The challenge is how to make choosing reusables as convenient as you expect from Starbucks.”
“And by the end of next year, customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. and Canada,” they add.
Among the programs being tested is a “Borrow a Cup” initiative in which customers will order their drink in a Starbucks reusable cup designed to be returned to stores.
Once returned to the shops, the cups will be professionally cleaned and reused by other customers.
Another test program will encourage customers to bring their own reusable beverage cups.
Starbucks is making the changes in an effort to eliminate the billions of its white paper cups that end up in landfills around the world every year.
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