St. Catharines Enterprise Centre to help businesses boost online presence


Published July 8, 2021 at 7:26 pm


Businesses not using social media to their full benefit are missing a key tool to maximize their customer count, says the St Catharines Enterprise Centre (SCEC).

To that end, the centre launched “Social Media: The Business Edit,” a four-part online series providing guides, tutorials and the opportunity for questions and tailored advice, all aimed at assisting entrepreneurs in improving the social media presence of their business.

“A robust online presence has become increasingly important for businesses to succeed, especially in the post-pandemic context. Buyer habits are trending towards an increase in online purchases so it is crucial for businesses to inhabit an online retail space,” said SCEC small business consultant Rob Belchior in a release.

Belchior added, “Social media is obviously a part of everyday life for many of us, so supporting our business community in reaching audiences and customers online, where they are is critical.”

The series kicks off tonight (July 8) and continues every Thursday until July 29.

Tutorials include: The Building Blocks of Social Media and Business; An In-depth Look at Content Creation; Social Media and Advertising; and The Social Media Storefront.

The SCEC said, “A recent survey of Niagara businesses conducted by Niagara’s Rapid Economic Response Team placed increased online presence as the second highest priority for businesses in Niagara.” Finding support funding from municipalities or the province was given as the highest priority.

Interested parties can register via the SCEC website at: Those who miss the first instalment can still register for later portions of the series.

(Photo courtesy of the St Catharines Enterprise Centre)

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