Six Mississauga ‘main streets’ get pandemic recovery help from Ottawa
Published April 25, 2022 at 1:56 pm
Businesses in a half-dozen Mississauga communities are getting a boost from the federal government as they recover from the devastating impact of the COVID-19 pandemic.
Clarkson, Port Credit, Cooksville, Streetsville, Malton and the Downtown Core/City Centre will receive direct help from Ottawa as they look to revitalize their “main streets.”
The City of Mississauga is getting $230,000 through the feds’ My Main Street Local Business Accelerator Program to put directly into the six communities, where many small- and mid-size businesses are struggling to stay afloat after several lockdowns forced them to close their doors for periods of time over the last two years.
“Businesses in the six main street communities in Mississauga will be supported with dedicated Main Street Ambassadors, customized market research, data analysis and an opportunity to apply for non-repayable funding contributions for new and existing small businesses,” City officials said in a news release.
The ambassadors began working with Mississauga businesses in early April and will provide business owners with guidance, business support and resources, and help them explore opportunities to build and grow their business in their local main street community, the City says.
The program runs until next March 28.
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“Our main streets and local businesses contribute so much to the character of our vibrant neighbourhoods and to our city’s economy, but the reality is that they have suffered significant hardships throughout this pandemic,” said Mayor Bonnie Crombie. “We’re very pleased to deliver this program in partnership with the government of Canada. Together, we are doing everything we can to ensure our businesses not only recover, but once again thrive.”
The funding is part of a $23-million My Main Street commitment to help more than 650 businesses across southern Ontario.
Helena Jaczek, minister responsible for the federal economic development agency for southern Ontario, said the funding is being made available at a crucial time.
“The My Main Street program provides critical funding and services for local small businesses as they find ways to adapt and create innovative and inclusive economic opportunities that will help them rebuild and restore vibrancy to their main streets,” Jaczek said in a release.
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