Rabba, Paramount counter collaboration opens in Mississauga
Published June 22, 2021 at 10:46 pm
The first Rabba Kitchen — By Paramount location is open in Mississauga.
The two well-known Toronto-area food brands announced in late 2020 that they were partnering to add takeout counters inside Rabba Fine Foods stores, which will will offer a menus of freshly-made Middle Eastern-inspired meals. The first location in Mississauga opened on Monday at 25 Kingsbridge Garden Circle inside of a Rabba market. That means the new concept will be in the same city where the Paramount Fine Foods chain opened its first location in 2007.
Rabba and Paramount are planning to expand the concept to a total of five locations in the Greater Toronto Area, according to a media release from December 2020. The companies have also teamed up on a Halal butcher shop concept.