Planners of new waterfront community in Mississauga inspired by The Beach Boys
Published August 24, 2022 at 1:16 pm
The developer of the huge Lakeview Village community that will take shape along the eastern waterfront in Mississauga has reached into popular music history to help spread the word about the “transformative” project.
Lakeview Community Partners Limited (LCPL), which is behind the new 177-acre community it says will transform Mississauga’s waterfront, has been running a short-but-catchy television ad this summer that leans heavily on The Beach Boys’ popular 1966 hit, Wouldn’t it Be Nice.
Lakeview Village development lead Brian Sutherland has said on several occasions that they’re “building something truly special here.”
He noted that the project’s tagline, “Wouldn’t it be nice,” from The Beach Boys’ work, “perfectly sums up our concept: wouldn’t it be nice to live together, play together and be together.”
The song, widely regarded as among The Beach Boys’ more popular hits, has been used in a number of movie soundtracks over the decades and peaked at No. 8 on the Billboard Hot 100 shortly after its release.
Lakeview Village is a mixed-use development of 8,050 new homes that’s also expected to bring some 9,000 long-term jobs to Mississauga when it’s completed.
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The huge site was once home to the Lakeview Generating Station, which was shut down in 2005 complete with the controlled demolition of the iconic smokestacks known for decades as “The Four Sisters.”
When completed, Lakeview Village will feature transit-connected housing, office space, retail, restaurants, trails, parks, greenspace and cultural and recreational amenities.
The community will also be connected to the nearby 64-acre Jim Tovey Lakeview Conservation Area, named for the late city councillor who worked to bring the project to fruition.
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