Oshawa GO Station now Durham College Oshawa GO after signing 10-year naming rights deal

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Published October 6, 2022 at 9:07 am

Durham College is officially on the GO Transit map after acquiring naming rights to one of Metrolinx’s busiest stations.

The Oshawa GO Station will now be known as Durham College Oshawa GO after the school launched a 10-year station naming partnership with Metrolinx on Tuesday.

By partnering with Metrolinx, Durham College is strengthening its relationship with future students, employees and partners in the community. The naming rights deal is also a unique marketing opportunity that helps DC position itself in the community and surrounding areas as a leader in education, collaboration, inclusivity and innovation.

Durham College President Don Lovisa called it an “exciting partnership.“

“We take immense pride in our community engagement and continue to focus on excellence – not only in the innovative and transformative education we provide to our students but as a vital component of Durham Region’s economic landscape for years to come.”

Durham and GTA residents who rely on GO Transit services daily can expect changes to reflect this new announcement. In addition to the new signage that was unveiled on the Oshawa station building, a rollout of further communications will take place over the coming weeks and months, including; ‘next stop’ passenger announcements, transit signage, digital and web updates, as well as system maps and schedules.

Many transit agencies worldwide have already successfully incorporated naming rights into their transit systems, including San Francisco’s Salesforce Transit Center, Philadelphia’s NRG and WAWA Station’s and most recently, NJ Transit’s BetMGM Meadowlands Rail Line.

“This announcement marks an exciting milestone for Metrolinx. We look forward to this new agreement with Durham College and in doing so, we are increasing awareness about transit and GO connections for both students, employees, and visitors to the college and the City of Oshawa,” said Mark Childs, the Chief Marketing Officer at Metrolinx.

For Durham College, the partnership is a sign that the institution is prioritizing its relationship with the community as well as its students and employees.

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