Oakville’s Weather Network launches app to help users plan travel
Published May 18, 2022 at 3:28 pm
What’s the best time of year to travel to Paris? The Weather Network in Oakville has you covered.
The trusted local source for weather and its French counterpart MétéoMédia announced the launch, Wednesday, of Travel Planner, a tool that will provide desktop, mobile web, and Android app users with historical weather information for over 50 cities in 11 countries.
Launched with the support of partners Air Canada and Aeroplan, the Travel Planner will also include organized travel content to inspire Canadians to explore the world.
Users will be able to take advantage of the 20 years of historical weather data on the Travel Planner to determine the best time of year to visit their preferred destinations and plan their experiences accordingly.
A survey by Weather Network & MétéoMédia confirmed weather to be one of the most important considerations when picking a vacation destination, leading to the development of the Travel Planner.
“As Canada’s most trusted source for weather information, we are continuing to innovate and deliver products that will help Canadians make smarter decisions,” said Sam Sebastian, CEO of Pelmorex Corp, the parent company of The Weather Network and MétéoMédia. “For Canadians who have been looking forward to the return of travel, this planning tool will help make them as prepared as possible to fully enjoy their adventures.”
The historical weather data is provided by Weather Source, a U.S. based organization dedicated to making hyper-local weather and climate data accessible around the globe and across all industries.
As partners in the project, Air Canada and Aeroplan will have 100 per cent share of voice of the new travel content hub, as well as ad placements and sponsored content on The Weather Network and MétéoMédia’s digital platforms and the Android mobile app.
Other popular destinations will be added as the Travel Planner continues to evolve.insauga's Editorial Standards and Policies advertising