Niagara-on-the-Lake brings back the Ambassador Program


Published June 22, 2021 at 4:45 pm


After a successful debut last summer and again in the fall, the Town of Niagara-on-the-lake is bringing back its Ambassador Program.

Shaw Guild volunteers are now getting ready to return to the Heritage District streets starting on July 9.

In a release, Mayor Betty Disero said, “On behalf of Council, I want to thank the Shaw Guild volunteers for their passion and dedication. Time after time, they continue to step up to help keep our community safe while spreading kindness and showing genuine care.”

“This has proven to be a very successful partnership, and I am thrilled to see its continuation.”

Ambassadors will be available every Friday, Saturday and Sunday between noon and 4 pm (weather permitting) to welcome visitors, provide information about NOTL and educate the visiting public about provincial regulations and local public health recommendations.

Shaw Guild co-organizer of the Ambassador program Cheryl Morris noted, “Shaw Guild volunteers who participated in last year’s Ambassador Pilot Program are eager to return to greet visitors to our wonderful town.”

“Along with providing information about current COVID-19 protocols, including masking and physical distancing, some of the welcome advice Ambassadors have given in the past is where to picnic and walk along historic streets, as well as winery and restaurant suggestions. We hope to repeat the success of last year’s program, which received such positive feedback from visitors and volunteers alike.”

Town CAO Marnie Cluckie noted that the various phases of reopening begin, the ambassadors’ job becomes even more important.

“As Provincial restrictions relax and tourists return to the streets of Niagara-on-the-Lake’s Heritage District, I am overjoyed that they will once again be welcomed by the exceptional Shaw Guild volunteers.”

“The Ambassador Program is truly an example of excellence in its ability to educate the public while creating a friendly environment for visitors.”

Niagara-on-the-Lake Town Hall photo provided by NOTL Facebook page

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