Niagara Falls ranks second as Canadian tourist spot most hashtagged on Instagram


Published April 19, 2023 at 10:52 am

Call it picture perfect. Niagara Falls has landed second in a study of Canadian tourist destinations that create the most Instagram posts.

The polling, conducted by, placed Niagara Falls in second with 6,328,608 Instagram posts that include its hashtags.

Which destination topped the charts? Old Montreal in a landslide with 22,398,024 Instagram posts, putting it well ahead of southern Ontario’s favourite destination.

The website said of Niagara Falls, “Straddling the border of Ontario, Canada, and New York, United States, Niagara Falls is possibly the most iconic waterfall in the world. Niagara Falls comprises three waterfalls, the most well-known and largest being Horseshoe Falls on the Canadian side. There are frequent boat tours of the falls and various other attractions around the falls area.”

Rounding out the Top-10 ‘Instagrammable’ destinations was B.C.’s Whistler-Blackcomb Ski Resort (3,526,920) in third, Old Quebec City (2,565,213) in fourth, Toronto’s CN Tower (1,769,780) in fifth, B.C.’s Granville Island (819,990) in sixth, Vancouver’s Stanley Park (789,493) in seventh, Mount Edith Cavell Trail (621,494) in Alberta’s Jasper National Park at number eight, Toronto’s St. Lawrence Market (148,592) in ninth and Icefields Parkway (140,754) in Alberta at tenth.

A spokesperson for noted that “Canada is awash with fantastic tourist destinations that provide amazing photo opportunities, so it’s a testament to Old Montreal’s rich culture and history that it is the most Instagrammable tourist destination in Canada.”

“Dating back to the colonial times of New France, Old Montreal comprises numerous historic buildings and areas that have captured the imaginations of Instagram users in their quest for amazing photos. This list will be particularly interesting for people looking for the ideal travel destination for getting those perfect travel photos.”

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