Niagara Falls hits #81 on “most loved” destinations in world-wide tourist list


Published April 17, 2023 at 10:45 am

Niagara Falls ranked 81st on a Top-100 list of the "most loved" destinations in the world.

Niagara Falls is starting to feel the love again as it hit #81 on a Top-100 “most loved” travel destinations list for the entire world.

It was the only Ontario destination to make the list as the other four Canadian placing were all out west as Fernie, B.C. hit No. 73, Kelowna, B.C. ranked No. 84 and Canmore, Alberta was No. 95.

The annual list is compiled by a Vancouver-based firm using a tool known as the Tourism Sentiment Index (TSI), which ranks more than 21,000 communities worldwide by analyzing online conversations and publicly available content pieces.

Niagara Falls collected a TSI score of 24.64 and according to the list, the city’s top asset was listed as “architecture.”

Who landed in the top spot? The Maldives notched the number one over-all with a TSI of 40.26.

Interestingly enough, while most of the Top-100 was specific famous cities in the world, the Caribbean saw whole islands make the list with The Caymen Islands at No. 7, Bahamas at No. 23, Saint Lucia at No. 29, Jamaica at No. 30, Turks and Caicos Islands at No. 52 and Barbados at No. 57.

The TSI was launched in 2018 as a way to quantify what visitors truly feel about major cities and regions around the globe.

Its data scientists say their information is collected from some 1.6 billion online conversations. The crux of the initiative is to try to give classic “word of mouth advertising” a numeric value.

“This is the metric that the tourism industry has been missing since the dawn of the internet,” the TSI website says. “Market research consistently shows that word of mouth is and always has been the predominant influence on the travel decision-making process.”

~ with files from Declan Finucane

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