New grocery delivery service available in Mississauga


Published June 25, 2020 at 11:18 pm


A new grocery delivery service is now available to Mississauga residents.

Empire Company Limited has unveiled Voilà by Sobeys—an online grocery home-delivery service that initially launched in Vaughan and has now expanded to Mississauga.

Voilà by Sobeys delivers customers’ grocery orders through a state-of-the-art automated Customer Fulfillment Centre (CFC) located in Vaughan.

Designed specifically for grocery e-commerce, it is fully equipped with robots that help pick groceries and offer an abundance of choices for consumers.

This new service will create 1,500 jobs, which will be offered to Mississauga and Vaughan residents first, before expanding to other local markets including Toronto, Caledon, and Brampton.

Qualification for delivery orders will be dependent on the postal where the items will be delivered.

Those concerned ordering groceries online could compromise the freshness of their product need not fear, Voilà utilizes custom-designed smart trucks with temperature control to keeps groceries fresh while last-mile routing management technology ensures punctual deliveries.

“Canadians deserve a better way to shop for groceries online,” Sarah Joyce, senior vice-president of E-commerce for Empire, said in a news release.

“Because Voilà delivers customers’ orders directly from an automated warehouse, we have tremendous control over the freshness and quality of our products and the reliability of our deliveries. Our teammates are ready to provide best-in-class service to our customers,” she continued.

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