Mississauga NBA superstar opening Booster Juice location in Brampton

Canadian basketball superstar RJ Barrett is branching out into the world of business as he is opening a Booster Juice location in Brampton.

Barrett, a Mississauga native, was the third overall pick in the 2019 NBA draft and plays for the New York Knicks. His new store will be located at 9055 Airport Rd., in the Woodhill Centre, and the grand opening is today.

“Booster Juice has been a part of my workout and recovery routine throughout my career,” said Barrett.

“My family and I truly believe in encouraging Canadians to live a healthy and active lifestyle and, through this partnership with Booster Juice, we can further strengthen our commitment to that mission. As both an ambassador and franchise owner, it’s truly an honour to bring a Booster Juice to my hometown.”

Although Barrett won’t be at today’s 4 p.m. grand opening, as he’s preparing for the upcoming NBA season, he will be represented by his parents.

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Rowan Barrett, RJ’s father, is a Canadian basketball legend, and his mother, Kesha, was a nationally-ranked track and field star.

For visitors to the opening, there will be plenty of outdoor activities, including arcade basketball, a Plinko board with prizes, RJ Barrett-themed giveaways and two-for-one smoothies.

Also in attendance will be kids from the Barrett Family Foundation, a new charitable initiative.