Mississauga looks for a little love from both residents and visitors

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Published May 24, 2022 at 1:47 pm

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Mississauga tourism officials want residents, workers and visitors to tell them what they love about the city.

Actually, although a City of Mississauga tweet providing a link to a quick survey prompts those who participate to focus on what they love about Mississauga and what makes the city special, the survey itself allows for more balanced responses–“Tell us what you think about Mississauga.”

The Tourism Mississauga initiative, launched in partnership with destination/travel consultant Destination Think, provides one mostly multiple choice survey for residents and another for visitors.

Each takes about 10 minutes to complete.

Essentially, the City says, Tourism Mississauga is seeking input to help uncover and shape its tourism messaging, identity and brand.

“When it comes to tourism marketing, there’s a belief that what makes a place different is a landmark like the Eiffel Tower,” City officials say in the online introduction to the survey. “The reality is that every place has landmarks; they are not what makes a place unique. What makes a place unique is the combination of assets–the history and prehistory, people, cultures, geography, climate, environment and economy.”

Tourism Mississauga officials say they’ve retained Destination Think to help determine the city’s unique “thumbprint” by engaging with the people who live and work there, in addition to others who’ve visited.

According to the City, tourism comprises 10 per cent of Mississauga’s workforce in areas including accommodations, food and beverage services, travel, recreation and entertainment, and transportation.

The survey, created by Destination Think, begins with the general question, and overall objective of the exercise: “What makes Mississauga, Mississauga?”

The residents’ survey then goes on to provide some 30 “Which best describes Mississauga” multiple choice questions (see image below).

First on the list is “Which best describes Mississauga?” Modern or classic.

A few other examples include “authentic or fake,” “beautiful or ugly,” “happy or unhappy,” “open-minded or closed-minded,” and “honest or dishonest.”

The survey’s final question asks residents: “How proud are you to live in Mississauga?”

In addition to the survey, the City is hosting several virtual workshops to hear more from a select number of respondents. Specifically, officials would like to hear from residents, local business owners and tourism stakeholders in Mississauga at the virtual workshops.

The workshops are three hours in duration and registration is required. Space is limited.

Workshops are scheduled for June 1, 2 and 3 starting at 2 p.m.

 

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