McDonald's Announces New Changes to its Coffee
McDonald’s Canada and Rainforest Alliance are teaming up to make a small but significant change to McCafe coffees.
Recently, the two companies announced the partnership to serve McCafe coffee made exclusively from 100 per cent Rainforest Alliance Certified coffee beans in all McDonald’s restaurants across Canada.
The Rainforest Alliance Certified Arabica beans are grown and harvested according to strict standards to protect forests, conserve wildlife and support communities in coffee-growing regions around the world.
This commitment to ethical sourcing will be shown on the coffee cups used in McDonald’s restaurants, which will sport the Rainforest Alliance Certified seal.
“Canadians are looking for brands to take a leadership role in making positive changes in the industry, and we’re listening to that,” said Catherine Crozier, the Senior Director of the McCafe Strategy and Marketing & Brand Innovation. “Our decision to serve 100 per cent ethically-sourced coffee beans is another step forward in our coffee journey. Rainforest Alliance certification provides our guests with the knowledge that when they choose McCafe coffee, their choice makes a positive impact on our planet.”
The Rainforest Alliance is an international non-profit organization that works to ensure the long-term well-being of farm communities, forests and wildlife.
To become Rainforest Alliance Certified, farms and farmers must be audited annually against a set of rules with strict environmental, social and economic criteria.
“Having a partner like McDonald’s and the McCafe brand is a meaningful way to help educate Canadians about how their coffee is grown and how everyday choices can make a difference,” said Miguel Zamora, the Director of Core Markets at Rainforest Alliance. “The Rainforest Alliance Certified seal on McCafe cups lets Canadians know the coffee inside the cup is from beans sourced in a way that supports farmers and their communities and helps protect our environment.”
McDonald’s Canada has a goal to make it’s business practices more sustainable as part of reducing its environmental footprint. McDonald’s has committed that by 2025, 100 per cent of McDonald’s guest packaging worldwide will come from renewable, recycled, or certified sources.
You can learn more about the new McCafe Beans here.
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