Many small businesses plan on expanding online presence post-pandemic


Published March 23, 2021 at 1:03 am

Anthony Urciuoli/ photo

With many businesses having had to face additional restrictions for a significant portion of the last 12 months, a business’ online presence has become even more important in order to connect with potential customers.

A recent survey from Maru/Matchbox, on behalf of the Canadian Federation of Independent Business (CFIB) and Google Canada, found that 51 per cent of business owners said their online presence has been essential to their survival, while 38 per cent said their business has survived because of their ability to sell products online.

Because of this, connecting with potential customers online has become a top priority for many small business owners in 2021, as is improving their websites.

Additionally, 48 per cent of business owners said they plan on continuing to prioritize online sales even after the pandemic ends, while only two per cent said they will move away from selling online once the pandemic ends.

“Small businesses have adapted to new ways of reaching customers and selling their products over the last year, and it looks like the digital strategies they are adopting will be permanent,” Mandy D’Autremont, senior director of member experience and strategy with CFIB, said in a news release.

“Still, it can be hard to make a digital strategy succeed when you are competing with giant corporations with digital marketing departments and big advertising spends,” she continued.

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