Many Canadians inspired to improve quality of life during pandemic


Published March 12, 2021 at 8:46 pm


Many Canadians inspired to improve quality of life during pandemic


While the pandemic has caused a lot of stress and turmoil for so many, if there’s a silver lining, it’s that many Canadians have used it as motivation to improve their lives.

Over the last year, 77 per cent of Canadians have taken action to improve their quality of life, according to a recent Ipsos survey.

Based on the findings, fewer Canadians are putting work first—only 19 per cent of respondents admitted to doing so which is down from the 26 per cent who admitted to doing so pre-pandemic.

Additionally, 31 per cent of respondents said they are prioritizing their relationships with friends and family, and 33 per cent said they are taking part in video calls and activities with loved ones more frequently.

As part of a new campaign, dubbed Heartbeats Billionaire, Stella Artois is encouraging Canadians to invest their heartbeats in the thing that matters most—time with each other.

“It is clear that people are reprioritizing the things that are most important to them, which is encouraging after a difficult year for many,” Mike Bascom, senior marketing director for Stella Artois Canada, said in a news release.

“We want to encourage Canadians to continue on this path, by inspiring people to spend their time, their heartbeats, on life’s pleasures and creating meaningful memories. This is why Stella Artois continues to support the Rally for Restaurants program – what better way to invest in your community and the important people in your life, than by sharing a meal with those in your bubble, or virtually. To make it even more meaningful, local restaurants are being supported at the same time,” he continued.

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