Major Grocer Delivering on Free Gift Cards for Some Customers

Published February 23, 2018 at 2:52 am


After Loblaw’s bread price fixing scandal that was revealed late last year, affected customers were invited to have a free $25 gift card as compensation. Now, people are starting to get the gift cards they were promised, and recipients are having mixed emotions.

For those who are unaware, Loblaw is offering complimentary $25 gift cards to customers who were overcharged for the cost of some packaged bread products. Prior to the gift card offering, some shoppers overpaid for products at a number of major grocery stores (Loblaw included) due to an industry-wide price fixing arrangement involving select products that spanned 14 years.

Well, the cards have started rolling in and people are weighing in on the company’s connection to the issue.


In a statement released in December, George Weston and the brand announced that “actions have been taken” to address Loblaws’s role in the situation.

“This sort of behaviour is wrong and has no place in our business or Canada’s grocery industry,” said Galen G. Weston, chairman and CEO of Loblaw and Weston Bakeries. “This should never have happened.”

While the card is now available, not everyone can access it.

The brand says you can obtain the gift card if you purchased one or more of the following brands of packaged bread from Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepot, Dominion (in Newfoundland & Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marche, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs in the period between January 1, 2002 and March 1, 2015:

  • Ben’s Bread
  • Bon Matin Bread
  • Country Harvest Bread
  • Dempster’s Bread
  • D’Italiano Bread
  • Gadoua Bread
  • McGavin’s Bread
  • No Name Bread
  • Old Mill Bread
  • POM Bread
  • Weston Bread
  • Wonder Bread

You also must be of the age of majority (which means 18 years or older).

There are also some terms and conditions to be aware of. Customers should note that the card cannot be used to purchase alcohol or tobacco products. It also cannot be used at The Mobile Shop or Loblaw-run Cooking School. The card can also not be redeemed for cash, nor can it be re-loaded. 

Loblaw says it “reserves the right to limit the total number of cards that will be issued under the Loblaw Card Program.”

To receive a card, you can complete and submit a registration form.

Registration forms must be submitted by May 8, 2018 in order to be eligible.

What do you think about customers who were overcharged on bread receiving these gift cards?

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