Major Company Set to Participate in Buck-a-Beer

Published August 21, 2018 at 8:39 pm


If you’ve been waiting for $1 beers to return to Ontario, you’re in luck. Doug Ford’s Buck-a-Beer challenge is set to hit the province before Labour Day weekend, and now, a big company has confirmed that it will participate.

It’s true that newly elected Progressive Conservative government is set to lower the minimum price of a bottle or can of beer to $1 from $1.25 by Labour Day, and craft breweries are being “challenged” to participate.

Until Tuesday, the Picton-based Barley Days brewery was the only brewery that was picking up the challenge and lowering prices.

Now, President’s Choice (PC) is joining the campaign.

“For a limited time, select PC brand beer bottles will retail for $1 (plus $0.10 deposit), giving Ontarians the ability to celebrate the last long weekend of summer with great tasting beer at a great price,” reads a recent statement from Loblaw.

Originally, Buck-a-Beer launched more than 25 years ago, and it ended about 10 years ago.

PC seems to be pretty excited about its return.

“When we launched the original buck-a-beer back in 1992, customers were so excited about a quality product at an affordable price we couldn’t keep it on shelves,” said Ian Gordon, Senior Vice President, President’s Choice, in the statement.

“It’s been a decade since the end of buck-a-beer in Ontario, but our brand has continued to deliver great taste at exceptional value in other provinces. With the change in pricing rules here, we were excited to help our customers in Ontario celebrate this long weekend.”

So, when can you expect PC beers for a loonie and change?

Beginning August 27, 2018 at The Beer Store, select PC Beer bottled varieties will be on sale for a limited time.

These products will be priced at $13.20 for 12 bottles or $26.40 for 24 bottles:

  • PC 2.5
  • PC Cerveza
  • PC Dry
  • PC Light
  • PC Genuine
  • PC Honey

Are you going to buy PC beer when it’s $1?

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