Justin Bieber dropped by Oakville to talk Timbiebs Timbits

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Published November 15, 2021 at 3:54 pm

Justin Bieber is partnering with Tim Hortons for the launch of Timbiebs Timbits, which will be available at participating locations across Canada and the US beginning on November 29. CANADIAN PRESS PHOTO

Justin Bieber is usually working on creating monster hits, but the Canadian singer has also been busy of late coming up with his own creation of Timbits at the Oakville headquarters of Tim Hortons.

The pop star, who has recorded several smash hits, including “Baby,” “Stay” and “Peaches,” is partnering with Tim Hortons for the launch of Timbiebs Timbits, which will be available at participating locations across Canada and the US beginning on November 29.

Timbiebs will be available in three limited-edition flavours including Sour Cream Chocolate Chip, Birthday Cake Waffle and Chocolate White Fudge.

The sweet treats were co-created by Bieber in collaboration with Chef Tallis Voakes, Tim Horton Director of Culinary Innovation.

While all the exact details have yet to be made public, Tim Hortons will also be introducing a lineup of Timbiebs merchandise on November 29.

To help hype Timbiebs, Bieber and the Tim Hortons produced a promotional teaser where he stops by the Oakville headquarters of the brand and talks about his obsession for Tims and brainstorms about what Timbits he’d love to create.

The celebrity endorsement deal marks a departure for Tim Hortons usual lineup of hockey players.

The deal helps them appeal to a younger demographic and could also help the coffee and doughnut maker build a brand awareness in the United States.

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