Instagram Brings Back “Likes” For All Canadians

Published July 16, 2019 at 8:02 pm


In May, Instagram made an announcement  at the F8 Developer’s conference that they will hide the “like” count feature for all Canadians. 

Instagram removed the counter that shows the total number of likes on photos and videos that appear on the main feed, profiles, and perma-linked pages. However, the original poster would still be able to see their like counts. 

The prime aim of the change was to let people focus on the content they are sharing and not on the number of likes they get. 

Currently, Instagram is testing the feature on Canada-based users. They have not yet disclosed whether it would roll out in other places but we can expect to see expansion after positive reactions nonetheless.

“The private like counts (PLC) means that as you scroll through feed there are no like counts. You can see who liked a photo or video you can tap through it if you have the time you can add them all up yourself. The owner can see how many people liked the photo but only if they asked. It’s because we want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,” said Adom Mosseri, the head of Instagram, at the conference.

It looks like Instagram has changed their opinion and have brought back the “like” counter for all residents. And, many Canadians do not like it. 

Instagram has yet to make an announcement about this change. 

What do you think of Instagram’s decision to bring back the “like” counter?

UPDATE: The like count on Instagram has been hidden once again. Instagram has yet to state what happened.

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