Innovative Juice Company Set for Multi-Million Dollar Mississauga Expansion

While we all know cold-pressed juices are popular, some people might be surprised to learn exactly how important the federal government thinks they are.

The Government of Canada recently announced that Greenhouse Juice's Mississauga facility will be equipped with technology that will be the first of its kind in Canada.

Recently, Navdeep Bains, the Minister of Innovation, Science and Economic Development and Member of Parliament for Mississauga-Malton and Lawrence McAulay, the Minister of Agriculture and Agri-Food, announced an investment of up to $6.3 million to the Greenhouse Juice Company to invest in new-to-Canada, cold pasteurization technologies. The technologies will increase the shelf life of organic juices while maintaining both freshness and nutrition.

And while that might sound lofty and somewhat niche, there's no denying that people are spending money on organic beverages (trendy as they are) and would likely be more apt to drop substantial dough (most juices in the category are costly) if they know they'll last longer while retaining its health benefits and flavour.

As for why it's investing so heavily in a very specific industry, the government said Canada's food and beverage sector is "an important driver of economic growth in Canada."

"The expansion here in Mississauga is great news for Ontario, and our Government is committed to making investments in innovative businesses that help create jobs and grow the economy," Bains said in a statement. "This technology represents a new way forward in Canadian food processing that will help bring fresh, high quality products to consumers and new jobs to Mississauga."

The government says its investment enables Greenhouse Juice to expand into their new Mississauga facility, generating hundreds of job opportunities in the region.

It also added that with the facility expansion and the adoption of the cold-pasteurization technology, Greenhouse Juice will purchase significantly more Canadian-grown fruits and vegetables, and produce juice for both Canadian and international markets.

“As a young company on an ambitious mission--to offer widespread, sustainable access to plant-based nutrition of the highest quality--we at Greenhouse could not be more grateful for this opportunity bestowed by Minister MacAulay, the Ministry of Agriculture, and the Government of Canada," said Anthony Green, Co-founder and CEO, Greenhouse Juice Co., in a statement.

"The AgriInnovation Program is making it possible for us to integrate innovative technologies from Canada and around the world to create a novel process that will allow us to grow without in any way compromising the quality or sustainability of our products. In so doing we will create hundreds of new jobs; increase the amount of organic, local produce we purchase by 10 fold over the next four years; and follow through on our mission of contributing to a healthier nation."

As far as fun facts go, the food and beverage processing industry is the largest manufacturing employer in Canada, providing jobs to 250,000 residents.

Whether or not you love or hate the product, it's nice to see a Mississauga-based facility get the opportunity to invest in something innovative.

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