Heinz unveiling new condiments inspired by social media


Published March 16, 2021 at 12:26 am


Have you ever had an idea for a condiment you almost shared on social media but didn’t? If you had, you might have been able to see it in stores.

After scouring old tweets and social media posts, Kraft Heinz Canada has come up with three new condiment flavours based on ideas from Canadians.

The new sauces are Tarchup—a mix of tartar sauce and ketchup, Wasabioli—a mix of wasabi and garlic aioli, and Hanch—a mix of hot sauce and ranch.

All three were created by Canadians and shared via social media, where Heinz took notice and helped make them available to all Canadians.

As of Monday (March 15), all three new concoctions are available in select stores across the country, but they’ll only be available for a limited time.

Additionally, Heinz is encouraging Canadians to share the strangest foods they enjoy with these new sauces by tagging them on social media (@Heinz_CA) and using the hashtag #HeinzCrowdsauced.

“We’ve seen incredible success with innovations such as Mayochup and Mayoracha,” Daniel Gotlib, associate director of Brand Building and Innovation for Kraft Heinz Canada, said in a news release.

“There’s a lot of appetite for Heinz mashups as consumers continue to explore bolder and more unique flavour pairings. Surprisingly, there is a lot of social conversation about condiment mashups and we saw an opportunity to work with our fans in creating mashups that are inspired by them,” he continued.

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