Have you noticed QR codes on Hamilton sidewalks? Here’s what they do
Published November 18, 2022 at 11:57 am
Residents around Hamilton may have noticed QR code decals attached to city sidewalks. For those who haven’t had the opportunity to scan one with their mobile device camera, you may be wondering what their purpose is.
The decals were implemented by Tourism Hamilton as a pilot project to give visitors and residents a quick and convenient way to access up-to-date information on sustainable and affordable things to see and do in the city.
The city’s tourism and culture staff saw a resurgence of QR codes during the pandemic, particularly in restaurants that were looking to remove high-touch menus.
“Staff felt the approach lent itself to reaching visitors already here, as well as locals,” Tourism Hamilton wrote in an email to inthehammer.com. “The pilot project aligns with a digital-first approach as we move away from paper-based collateral. It also lends promotional support and economic recovery to hard-hit tourism and hospitality businesses.”
Users can scan the QR codes (including the one in the cover photo) and be automatically taken to Tourism Hamilton’s online directory for attractions, experiences, events, dining, drinking, and shopping.
There are currently 25 sidewalk stickers around the city, including at Bayfront Park and Pier 8 West Harbour — and outside hotels, GO stations, and FirstOntario Centre.
The pilot is currently limited to the downtown area and will be reassessed in the spring.insauga's Editorial Standards and Policies advertising