Hamilton farmers’ markets can now sell craft beer from local brewers

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Published October 15, 2021 at 1:15 pm

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The Ontario government is allowing eligible local brewers to sell their beer at farmers’ markets in Hamilton and across the province.

“Our government is committed to supporting job growth in communities across Ontario by standing up for our vibrant hospitality, alcohol and agriculture sectors,” said Attorney General Doug Downey. “Providing local brewers with the opportunity to join wineries, cideries and distillers in selling their products at farmers’ markets is another breakthrough for the many jobs and families that are supported by Ontario’s diverse alcohol manufacturing industry.”

Licensed eligible brewers can apply to the Alcohol and Gaming Commission of Ontario (AGCO) to occasionally extend their on-site stores to sell Ontario beer at farmers’ markets.

There are eight provincially recognized farmers’ markets in Hamilton and more than a half-dozen local craft brewers.

“We support the province’s decision to allow craft beer producers to sell their products at farmers’ markets. This announcement helps eliminate disparities at farmers’ markets, brings greater parity across all four categories of beverage alcohol, and creates a more competitive beverage alcohol landscape. It also provides Ontario craft beer producers and breweries with access to a new sales channel, as well as the opportunity to reach new customers and grow their operations.”

Only brewers whose full brewing process takes place in Ontario at their own brewery are permitted to sell their products at farmers’ markets.

“Ontario’s local brewers play a key role in Ontario’s agri-food sector, supporting jobs and contributing to local economies across the province,” said Peter Bethlenfalvy, Minister of Finance. “With this expansion of the farmers’ market program, our government is continuing to support businesses as they respond to the effects of the COVID-19 pandemic, while offering more choice and convenience for consumers.”

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