Hamilton entrepreneur’s roadside pop-up to offer toasty retreat and free marshmallows
Published March 17, 2021 at 7:16 am
One Hamilton entrepreneur is looking to light a fire under residents looking to expand their living space to the great outdoors.
Tanner Johnson, the creative force behind PatioGarage Luxury Living, is planning a unique pop-up event to provide an up-close-and-personal glimpse of some made-in-Canada products that will cosy up just about any outdoor space.
Launched primarily as an e-commerce retail company, PatioGarage is gearing up for a roadside pop-up this spring along Highway 6, out towards Caledonia.
“It’s a fun little idea we came up with randomly, being an e-commerce store, because we wanted to find a way to interact and engage with customers on a physical level,” Johnson told IntheHammer.
Johnson launched PatioGarage in the Summer of 2020 when the Stoney Creek-based patio heater manufacturing company he worked for took a major hit during the first COVID-19 lockdown.
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His marketing expertise and experience in the outdoor living industry naturally paved the way to building his own company dedicated to creating cosy outdoor spaces.
With more people staying home these days as the pandemic continues to disrupt day-to-day life, households are, more than ever, looking for ways to get outside and gather with loved ones safely.
“Outdoor living is such a growing segment as people are moving more towards a staycation mindset,” Johnson said.
He hopes that this spring’s pop-up will give Hamilton’s residents a glimpse of the endless possibilities out there for creating a luxurious getaway in your own back yard, or even your own garage.
“Other than big box stores, people don’t really know where to find more locally made, premium products,” he said. “I want to be the guy who connects people to these premium lines that you can’t find anywhere else.”
There will be a big educational component to the popups, Johnson said, to help people understand fire pit clearances and permits and important safety features like sparks screens.
There are also options for customizing these products, which Johnson said might be of interest to potential commercial clients looking to have their logo lasered into the side of the fire pit.
The pop-up, which is being carried out in partnership with LeafBox Concepts, a start-up that rents out up-cycled shipping containers and turns them into remote promotional displays, will run from 1 to 5 p.m. on March 20/21st, 27/28th, April 3rd, Closed Easter 4/5, and back open April 10/11th.
“We’ll even have some marshmallows for roasting,” Johnson said.
For more information on PatioGarage and the products and services they offer, check out their website or visit the pop-up at 784 Highway 6 S in Caledonia (The Pumpkin King Fun Farm).
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