Grocery delivery service partnering with catering company to provide gourmet culinary experience at home

 

Voila by Sobeys and Farm Boy (both are part of the Empire Company family of brands) is partnering with Oliver & Bonacini Hospitality (O&B), one of Canada's most innovative restaurant brands and catering companies, to provide residents of the GTHA a gourmet culinary experience at home.

Voila by Sobeys and Farm Boy, which launched in June 2020, and provides customers an online platform where they can order groceries that are then delivered right to their home.

Through this partnership, customers in the GTHA will be able to order O&B dishes, prepared and packaged by chefs in Farm Boy’s test kitchens, which will be delivered right to their door.

As of Tuesday (March 2), customers can order a curated selection of O&B’s most popular dishes alongside their grocery orders through the online grocery delivery service.

Initially, the O&B dishes available for order are Artisan Chicken Pot Pie, Bannock’s Tourtiere, Lena’s Piri Piri Chicken and Maison Selby’s French Onion Soup.

However, meal options are expected to continually evolve over time. All meals are pre-cooked and frozen and delivered in ready-to-heat containers.

“We’re so excited to partner with Farm Boy and Voila by Sobeys to get this idea off the ground, as well as get some of our people back to work. Our talented chefs have put countless hours into adapting and perfecting these recipes with the home cook in mind, and we’re thrilled to now bring a taste of the restaurant experience straight to the doors of food lovers across the GTA," Andrew Oliver, president and CEO of Oliver & Bonacini Hospitality, said in a news release.

“Customers and communities have sorely missed the in-dining restaurant experience through this seemingly never-ending cycle of lockdowns in the GTA,” Jeff York, partner and special advisor to Sobeys and Farm Boy, said in the same release.

“The entire food industry must rally behind restaurants to create fertile ground for their continued innovation. Some of the most exciting food trends and innovations come from small, local producers and restaurants. Through this collaboration, we are supporting the restaurant industry to continue innovating, thriving and flourishing, even in the face of the pandemic. This is only the beginning of an incredible partnership rooted in food innovation," he continued.

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