Four new Tim Hortons Timbit flavours launched to celebrate soccer

As Canada gets ready to host the FIFA World Cup and soccer season begins, Tim Hortons is celebrating with a new lineup of Timbit flavours.

This year marks the 50^th anniversary of Timbits, and Tim Hortons created new flavours adding, “international flair to an iconic Canadian treat.”

The four new “Tastes of the Globe” Timbits are available for a limited time and can be ordered in a soccer-themed bucket.

Here are the four flavours:

• The Canadian Fireworks Timbit features a birthday cake flavour and a coating of popping candy clusters.
• The Chocolate Crème Brûlée Filled Timbit is a chocolate Timbit filled with Venetian cream and finished with burnt sugar, inspired by the classic French dessert.
• The Lime Cheesecake Filled Timbit has a lime cheesecake filling and is topped with lime sugar to bring a zesty taste of Brazil to every bite.
• The Cappuccino Timbit features a coffee-flavoured Timbit topped with coffee-flavoured donut sugar, reimagining Italy’s iconic espresso beverage.

Tim Hortons is also launching a TV campaign with Canadian soccer star Jonathan David.

“More than anything, soccer is where you build confidence, learn teamwork, and just enjoy being out there,” said David. “When you’re young, it’s not about pressure or performance — it’s about joy. It’s about running around with your friends, scoring your first goal, and feeling like anything is possible. Timbits Soccer creates that environment for so many kids across Canada, and I’m proud to be part of something that celebrates those early moments.”

Tim Hortons supports more than 250,000 youth through Timbits Soccer every season, Hope Bagozzi, chief marketing officer for Tim Hortons, said.

New Timbits Soccer jerseys produced by adidas will be given to boys and girls aged three to seven who kick off their season in May.

“Equipping young players with adidas jerseys allows us to champion the spirit of grassroots sports and inspire a lifelong love for sport and community across Canada,” said Kelly Graham, head of marketing, adidas Canada.

Lead photo: Tim Hortons