E-scooter company handing out free credits in Brampton and beyond for road safety week

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Published May 17, 2023 at 1:37 pm

Some e-scooter riders in Brampton may be able to snag free credits towards their next ride.

For UN Road Safety Week (May 15 to 21), Neuron Mobility says it’s giving out $100,000 in e-scooter incentives by allowing riders who already redeemed free credits for completing Neuron’s online parking quiz to do so again, effectively getting double the credits.

The quiz aims to help riders keep local parking guidelines in mind to ensure safer riding.

Neuron says it’s also partnered with the Traffic Injury Research Foundation (TIRF) to create a range of educational materials, including videos that touch on being considerate to pedestrians while riding.

Neuron Mobility is one of three companies that brought a fleet of rental electrical scooters to Brampton this spring under the city’s new e-scooter pilot project, alongside Bird Canada and Scooty Mobility.

Each provider has been approved to operate a fleet of 250 to 500 e-scooters, and each company has its own area of the city to cover and uses a smartphone app which can be used to reserve and rent scooters.

The rentals have an activation fee and users are charged by the minute with the three providers using similar rates for rides. Scooty charges $1.15 to unlock a scooter and 0.40 cents per minute, Neuron charges $1.15 to unlock the scooters and another 0.35 cents per minute and Bird charges around $1.35 to activate and 0.20 cents per minute.

In addition to Brampton, Neuron operates internationally and in multiple other Ontario cities including Ottawa, Waterloo and Oshawa.

UN Road Safety Week is an annual effort to draw attention to safer modes of travel.

“Road traffic injures are a leading cause of death and disability worldwide, with around 1.3 million people killed and as many as 50 million people injured each year,” says the World Health Organization (WHO). “For people aged 5-29 years, there is no greater threat to their lives.”

The WHO has unveiled a global road safety plan to be used as a guiding document, with the goal to reduce road traffic deaths and injuries by 50% by 2030.

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