Canadians want vaccination rates to exceed 70 per cent of population before returning to ‘normal’


Published April 9, 2021 at 12:08 am

Anthony Urciuoli/ photo

With vaccines being rolled out, many are starting to look towards the end of the pandemic.

A recent survey from IBM found that respondents are mostly confident in the safety, effectiveness, and distribution of the COVID-19 vaccines and indicate a desire to return to ‘normalcy’ after being vaccinated.

According to the findings, most respondents said they would need vaccination rates to exceed 70 per cent of the population before they would feel comfortable returning to life as it was pre-pandemic.

Based on the current vaccination trajectory, this means it would likely take until well into 2022 before people feel comfortable returning to their pre-pandemic lifestyle.

Additionally, 20 per cent of respondents said they intend to continue shopping online even after the pandemic ends.

Further, while 30 per cent said they intend to fly more often once the pandemic subsides, 23 per cent said they will be flying less, and 25 per cent said they do not intend to travel at all at least in 2021—even after being vaccinated.

“Habits formed during the COVID-19 pandemic have raised consumers’ expectations of digital engagement, especially in service industries like retail, travel & transportation,” Jesus Mantas, senior managing partner of IBM Global Business Services, said in a news release.

“As we anticipate the ‘post-COVID-19 pandemic normal,’ businesses should accelerate their digital evolution with AI and Cloud-based solutions to help remain competitive. Investing in hybrid physical and digital experiences can help provide a more personalized experience,” he continued.

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