Canadians plan on supporting companies that share their values

 

With all the restrictions that have been imposed on businesses throughout the pandemic, many Canadians have become more conscientious about where they shop.

A recent survey from Mastercard found that Canadians are prioritizing shopping locally and supporting local businesses this holiday season.

According to the findings, 78 per cent of respondents said they intend to shop locally, prioritizing women- and minority-owned businesses--68 per cent said they plan on patronizing women-owned businesses, 67 per cent said they plan on patronizing minority-owned businesses, and 66 per cent said they plan on patronizing Black-owned businesses.

Additionally, 80 per cent of respondents said they plan on shopping from local brands, and 67 per cent said they plan on shopping from direct-to-consumer brands.

Moreover, the majority of Canadians--72 per cent--said they plan on supporting brands that espouse values that align with their own.

Further, while many Canadians still plan on shopping in-stores this year--68 per cent said this is their plan--55 per cent said they are anticipating modifications, such as curbside pickup.

“There’s no denying that holiday shopping will look and feel a lot different this year, especially as consumers are shopping with a new perspective and priorities,” Sukhmani Dev, vice-president of Digital and Cybersecurity Solutions for Mastercard Canada, said in a news release.

“Canadians are embracing the holiday season this year with a strong desire to support local businesses and safety top of mind," she continued.

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