CAA, Niagara Police and six municipalities band together for ‘Slow Down’ campaign

With children returning to school in four weeks and residential roads about to be more crowded than normal, CAA Niagara wanted to start a campaign asking drivers to ease off the gas.

While seldom posted, many drivers forget the speed limit on all urban residential streets is 50 km/h. In fact, back on July 1, Ontario changed its laws, dropping stunt driving from 50 km/h over the limit to 40 km/h over on any street that’s posted at 80 km/h or less.

With a stunt driving charge, motorists don’t get a fine but instead are forced to go to court where they will then be assessed both a steep fine and a licence suspension.

To that end, CAA Niagara, in conjunction with the Niagara Police and six Niagara Region municipalities – Lincoln,Niagara Falls, Port Colborne, St. Catharines, Thorold and Wainfleet – will be distributing “Slow Down” signs for residents to post on their front lawns.

“Distracted driving and speeding continue to be prevalent issues in our neighbourhoods. But keeping the roadways safe is a shared responsibility and that is why we launched this lawn sign program,” said Peter Van Hezewyk, CEO and President of CAA Niagara.

“In working with our local municipal partners to offer these signs to the entire region of Niagara, we are presenting a united front against unsafe driving practices.

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The new lawn signs are printed double-sided on durable corrugated plastic material, measuring 16 inches tall by 24 inches wide, and are accompanied by wire stakes.

Limited to one per household, the signs are currently available on a first-come, first-serve basis at CAA Niagara’s five Branches in Grimsby, Niagara Falls, St. Catharines, Thorold and Welland, the NIagara Police’s Niagara Falls and St. Catharines precincts and the town/city halls of Lincoln, Port Colborne, St. Catharines, Thorold and Wainfleet.

Niagara Regional Chief of Police Bryan MacCulloch added, “Keeping our roads safe is a responsibility we all share and our officers are committed to enforcing safe driving practices across the Niagara Region.”

(Photo courtesy of CAA Niagara)