Brampton cricket pitch renaming helps city pay for maintenance and upkeep

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Published September 12, 2022 at 3:17 pm

From left to right: Brampton Councillors Michael Palleschi, Rowena Santos, Mayor Patrick Brown, Kathleen Schofield of Great Gulf, Councillors Harkirat Singh, and Paul Vicente. (Photo retrieved from Twitter)

A Brampton cricket pitch has a new name that will help the city pay for field maintenance and upkeep.

Last Thursday (Sept. 8), the City officially renamed the cricket pitch at Brampton’s Teramoto Park to the Great Gulf Cricket Pitch.

Brampton City Council approved the name change back in April and Great Gulf, a Toronto-based home builder, bought the pitch’s naming rights for a term of three years.

The city says funding received through the naming rights will cover the costs of maintenance operations for the pitch, which has seen renovations including night lighting, a digital score clock and new cricket screens in 2019.

With the most pitches per capita out of any municipality in the GTA,  Brampton Mayor Patrick Brown said the City is a proud supporter of growing the sport, and that partnerships like the one with Great Gulf help to maintain and update the City’s recreational spaces.

“Great Gulf has been a wonderful partner and we appreciate their continued investment in the City of Brampton,” Brown said in a statement.

RELATED: Brampton could lose cricket stadium to another city after council vote

Kathleen Schofield, president of low rise residential with Great Gulf, said the company is “proud to be a long-standing community developer and home builder in the city and believe that all residents and their families should have access to the use and enjoyment of recreational spaces.”

There are 18 cricket pitches in Brampton, two of which are lit and allow for nighttime play.

Despite an apparent appetite for cricket in the city, Brampton may have lost it’s shot at a becoming home to Canada’s National Cricket Stadium after council instructed to get an updated report on the stadium project and its part in the CAA lands development plan.

Back in 2019, Brampton City Council brought in a city-wide sponsorship strategy and an updated Sponsorship and Naming Rights Policy, offering “customized opportunities for businesses to connect with the community, creating enhanced experiences for residents.”

To learn about the sponsorship and naming rights opportunities available visit www.brampton.ca/sponsorship.

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