Air Canada Set to Launch its Own Loyalty Program
Bye bye Aeroplan!
If you use Aeroplan and are worried about the future of your travel rewards, fear not—Air Canada recently announced that it'll actually be launching its own loyalty program in 2020 (which isn't exactly around the corner anyways).
As of now, the airline has an exclusive contract with Aeroplan provider Aimia and that contract will continue until the agreement expires on June 29, 2020 (so Aeroplan users can continue to use the program as usual for the next few years). Air Canada also said it will continue to offer Aimia redemption seats post-2000 (so you won't lose rewards).
“Our relationship with our more than 45 million customers sits at the core of Air Canada’s ongoing transformation as we continue to grow our business beyond the 200 destinations that we already serve, and work to become a global champion,” said Calin Rovinescu, President and Chief Executive Officer. “This decision is the right one for our customers, our employees and our shareholders.”
So, what—if any—major changes can customers expect?
“The new program, launching in 2020, will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” said Benjamin Smith, President, Passenger Airlines.
The airline said that, over the past 10 years, it has invested $10 billion to "renew its fleet with the most technologically-capable aircraft, and to elevate its product offering, including all-new seats, Wi-Fi connectivity, expanded and renovated Maple Leaf Lounges, increased digital capabilities and updated branding comprised of a new livery, new uniforms and much more to improve the travel experience."
Smith said the new program will allow the airline to make decisions in real time to address specific needs.
Before the new Air Canada program launches in June 2020, members will be able to earn and redeem Aeroplan Miles for Aeroplan Rewards, including flights with Air Canada and its Star Alliance partners in accordance with the Aeroplan program.
After June 2020, miles earned from Air Canada and Star Alliance flights will be credited to the new program, with customers able to redeem those miles for rewards including Air Canada and Star Alliance partner flights. According to the airline, Aeroplan miles earned up to June 2020 will stay in Aeroplan members’ accounts, and will continue to be subject to the conditions of their program.
Fortunately for Aeroplane users, Air Canada intends to continue to offer Aimia redemption seats for Aeroplan members after June 2020. The frequent flyers will continue to have Air Canada Altitude status recognition based on their annual flight activities with Air Canada and the Star Alliance member airlines. All Million Mile program qualification activity and status will also be honoured in the new program.
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