A Popular Canadian Franchise Is Expanding to Thailand
Yesterday (June 6), Tim Hortons announced that they have entered into an exclusive franchise and development agreement, to develop the Tim Hortons brand in Thailand with WeEat Company, part of the Wattanavekin family group of companies.
“We are proud to partner with Tim Hortons to launch and develop this great brand in Thailand. We look forward to opening the doors of our first Tim Hortons restaurant and sharing Canada’s favourite coffee with our guests,” said CEO of WeEat Company Nick Wattanavekin.
Tim Hortons is one of North America’s largest restaurant chains operating in the quick service segment.
Founded as a single location in Canada in 1964, it now has more than 4,800 restaurants located in Canada, the United States and other parts of the world. This includes restaurants in Mexico, the U.K., Spain, the Philippines, China and now as of June 6, Thailand.
Although this a big leap for Tims, it’s even bigger for Restaurant Brands International Inc. (RBI), which owns Tim Hortons, as well as other big-name quick service restaurant brands such as Burger King and Popeyes.
RBI is one of the world’s largest quick-service restaurant companies with around $32 billion in system-wide sales and around 26,000 restaurants in over 100 countries and U.S. territories.
“We are very excited to grow the Tims brand in Thailand as part of our broader global growth strategy,” said Tim Hortons President Alex Macedo. “Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country.”
Click here for more info on Tim Hortons and their new partnership.
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